CelrunTV inside your life

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IPTV becomes the key word in telecom industry in the last 3 to 4 years now. Driven by the
need to offset declining revenues from their traditional services and fierce competition from
Cable & Mobile services, IPTV is quite attractive new revenue stream generating business model.
Combing telecommunication and traditional broadcasting service is the right approach for
this interactive world.

Yet, only a handful of telco operators made successful commercial launch of its IPTV service as
of today. In fact, most of IPTV service operators are still in market trial stage to prove various
technologies and user experiences.
Basically, there are 2 major challenges in front of IPTV.
One is network capacity and the other one is home networking.
The 2nd one is slowly finding the right solution with the introduction of the various Wi-Fi technologies
such as UWB, 802.11n and Power-Line Communication, but network capacity is in deed needed for
large scale financial investment to deliver high quality video service with QoS guaranteed.

In this perspective, CelrunTV invented “Download & Play” method to minimize network investment
and guarantee QoS for even HD Content delivery. And, the success of hanaTV in Korea is the good
example of Celrun’s robust and market proven IPTV solution.

CelrunTV provides the various advantages over other IPTV solution, not only “Download & Play”
VOD service but also multicasting IPTV service with the zapping time less than 1 second.
Build your success with CelrunTV.

Until now, broadcasting is mainly staying at one-way communication by delivering its own scheduled
service at their each time slot.
However, our lifestyle is getting more versatile and needs to be more flexible while catching up with
the latest news and events.
And, Off-line content is getting losing its market position while lots of On-line media is getting
popular to deliver various content.

So, it’ is essential to find the way to deliver the content when the user is ready to enjoy it.
Customizing and personalizing broadcasting channel is impossible due to its frequency limitation.

CelrunTV is the most innovative VOD technology over broadband network.
Put all your content on the optimized Celrun H/E system and let your customers to choose the
content they wish to watch at their favorable time.

CelrunTV is providing the hybrid broadcasting solution (DVB-T/C/S, ATSC) by combing IPTV with the
traditional broadcasting.
In this way, broadcasting service operators are continuously offering their current service with
their existing network and providing more channels over broadband network. All content stored
in CelrunTV H/E system could be accessible at any time with QoS guaranteed.

CelrunTV is designed to deliver the highlight of DVD/CD content (SD/HD Video & Audio quality)
via IP network. Depending on the network condition, you can choose either Push type which
the head-end server pushes its content to each box in shops automatically on certain time
or Progressive type which calls selected content from the central server upon the customer's
request With CelrunTV, you can manage all boxes in DVD/CD shops on remote and easily update.
It will help to attract more customer's attention and increase of DVD / CD sales on shelf and
promote upcoming DVD / CD.

As copyright regulation on music is getting more strict all over the world, many music providers
are seeking for a new way to deliver their fine collections to public places such as restaurants,
department stores or convenient stores. CelrunTV is designed to easily deliver the high quality music
content to each store via IP network, based on Download & Play. In this way, content providers
can deliver their content fast and seamlessly.

No more buy DVD titles or establish complicated network infra. For Hotel customers and
content providers, CelrunTV provides optimized content delivery system including billing system
and DRM. Hotel can provide PPV (pay per view) service with low investment, and guests can get
the latest movie / music content easily in their rooms. Also Hotel can send its hotel ads or facilitie's
ads during downloading time (about 20~30 sec) and get extra income from it.
CelrunTV will help you to save investment cost and maintenance fee for content service.